02 / Perspective
Perspective
After starting my career in NYC as a very poorly paid Junior Copywriter, I’ve worked in advertising for decades. Along the way, I’ve surfed the waves of buzzwords, new media channels, and “next big things”. But through it all, the best Creative has always come to life when it’s born from the world’s oldest artform: storytelling. And now more than ever, no matter the medium, the technology that enables it, or the data that informs it, brands are built and evolved through great storytelling.
Creative Director
Creative Director
As a proud alum of multiple NOLS courses, I’ve found that the tenets of EB or “expedition behavior” readily apply to leading Creative departments. It comes down to a balanced approach that embraces seeming contradictions. Be truthful and transparent, but also strive to be kind. Be decisive with direction, but also open to other, better ideas. Be willing to do any task yourself, but don’t try to do everything yourself. Be ready to take responsibility if things go sideways, but give your team credit when things go great. And most importantly, always try to find a way to laugh when things get really tough.
Commercial Director
Commercial Director
Over several years, I’ve been fortunate enough to direct spots for a diverse array of world-class brands across several verticals. As a proud DGA member who met his wife of 18+ years on a commercial set, I have a soft spot in my heart for the magic that can be captured on a professional shoot. That level of quality storytelling should always be what the best brands strive for. Moving forward, it will continue to be the characteristic that makes them float above the rising sea of sameness.
Filmmaker
Filmmaker
As a writer-director-cinematographer-editor-vfx artist and more, I’m continuously driven to add to the skillset that allows me to craft compelling stories. Working on ambitious, award-winning indie film projects has repeatedly taught me that most “limitations” can either be overcome or leveraged to your advantage. It just takes creativity, innovation, sweat and a burning desire to tell stories.
Watch some moviesBrands
Brands
Throughout my career, I’ve had the opportunity to solve marketing challenges and earn the trust of clients working with some of the world’s most renowned brands—in categories ranging from automotive to financial services and beyond.
